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· CUSTOM AI TOOLS FOR GTM TEAMS · BUILT FOR YOUR PROCESS · SHIPPED IN WEEKS · OWNED OUTRIGHT · ONE PAYMENT · YOURS FOREVER · FROM AI CURIOUS TO AI NATIVE · · CUSTOM AI TOOLS FOR GTM TEAMS · BUILT FOR YOUR PROCESS · SHIPPED IN WEEKS · OWNED OUTRIGHT · ONE PAYMENT · YOURS FOREVER · FROM AI CURIOUS TO AI NATIVE ·
HVAC · Electrical · Plumbing · Restoration · Roofing

Custom AI tools
for specialty trades.
Owned outright.

Built for how your business actually runs. Shipped in weeks. Yours forever.

Book a 30-min call →

Take your business from AI curious to AI native.

§ 02 — THE ARCCURIOUS → NATIVE
The arc

Take your business from
AI curious to AI native.

Writing email replies with AI isn't a strategy.

Most trades businesses are using AI. Almost none are winning with it. Sure, your office team writes follow-ups faster. Your dispatcher tried an AI scheduling app. Someone posted to Facebook with ChatGPT last week. Marginal improvements, but not material gains.

AI-native businesses are different.

AI is woven into how the business runs. Quotes go out same-day. Past customers come back. Dispatch tightens up. Reviews stack up. Your numbers move because of it — not despite it.

Marginal AI wins
  • Faster follow-up emails
  • Cleaner-looking quotes
  • AI-generated social posts
  • Auto-scheduled callbacks
Material AI gains
  • Close rate moves up
  • Booked revenue grows
  • Repeat customers come back
  • Tech utilization climbs

Ad hoc AI isn't the answer. Intentional AI is.

§ 03 — THE CATEGORY QUESTIONWHAT WE ARE
Not ServiceTitan · Not an agency

Custom AI tools that win more jobs.

  1. 01 /

    We're not ServiceTitan.

    Bundled field-service software comes with everybody's features except the one you actually need. The price creeps every year. We don't try to be everything. We build the one tool you actually need.

  2. 02 /

    We're not a marketing agency.

    Agencies retainer you for months and bill you forever. We ship a tool in weeks, hand you the keys, and disappear. No monthly invoice. No quarterly review meeting.

  3. 03 /

    We build custom AI tools for your business.

    Built for your services. Your customers. Your dispatch. Shipped in weeks. Owned outright.

§ 04 — HOW IT WORKSDISCOVERY → HANDOFF
The build process

From call to keys,
in weeks.

DISCOVERYNo. 01

Discovery.

We map your business. One call.

Thirty minutes to talk through how your business actually runs — your customer flow, your dispatch, the work that eats your team's time. No deck. We come back with a quote and a build plan, or we tell you it isn't a fit.

BUILDNo. 02

Build.

We ship in weeks. You stay in the loop.

Working tool in your stack within 4–8 weeks. You see progress weekly. We build for the messy reality of how your business actually runs — not the clean version in the playbook.

HANDOFFNo. 03

Handoff.

Code, prompts, weights — yours.

Delivered set up and ready. Connects to your AI accounts. We don't host. We don't gate access. Want changes later? Your team can extend it, or hire us back. No hostage situation.

// 4–8 weeks. No retainer. No subscription. Tool stays.

§ 05 — EXAMPLE BUILDQUOTE-TO-PROPOSAL
The starter build

Quote
to proposal.

A custom tool that turns site visits into proposals same-day. Same job your office team does. Without the three-day turnaround.

$3,500
Paid once. Customized to your services. Source included. Compare to $1,500/mo agency retainer.
Book a 30-min call →

// Starter build. Customized for your services and your rates.

  1. 01 /

    Captures the job.

    Voice memos, site photos, customer notes — drop them in. We pull the details.

    01/05
  2. 02 /

    Builds the proposal.

    Formatted, branded, in your voice. Costs and line items priced from your rate card.

    02/05
  3. 03 /

    Sends and tracks.

    Email goes out. We tell you when they open it. We tell you when they ghost.

    03/05
  4. 04 /

    Books the follow-up.

    Auto-schedules the check-in. Drafts the message. You hit send.

    04/05
  5. 05 /

    Yours, forever.

    Source code, prompts, formats. Delivered. Runs on your AI account.

    05/05
§ 06 — OTHER BUILDSEXAMPLES

Stop renting
your tech stack.

Each build replaces a SaaS subscription or an agency retainer with a one-time invoice. Same job. Different ending.

REACTIVATIONNo. 01

Past-customer reactivation.

Personalized outreach to everyone who hasn't booked a job in 12+ months. Brings dormant customers back without a marketing agency.

$4,500vs. $1,500/mo agency
REVIEWSNo. 02

Google reviews engine.

Asks for reviews automatically after every job. Drafts responses. Builds your local SEO from inside the funnel.

$2,500vs. $600/mo tool
HIRINGNo. 03

Recruiting funnel.

Job-description writer, resume screener, scheduling bot. For when techs are hard to find and the owner ends up doing it.

$5,000vs. $10k/hire agency
LOCAL SEONo. 04

Service-area content engine.

12 service-area pages, auto-generated and refreshed monthly. Owns your Google rankings for the neighbourhoods you actually serve.

$4,500vs. $2,000/mo agency
§ 07 — HONEST ANSWERSFAQ

Questions
you're probably
asking.

No. 01

Why one payment?

Software used to be a thing you bought — a box, a CD, a license. Then it became a subscription and the price quietly tripled. AI changed the math. A small team can now build the tool a 200-person company sells you for $20,000 a year. So we build it, hand you the keys, and walk away. You pay once. The tool is yours.
No. 02

I'm not technical. Can I really run a custom tool?

Yes. The tool lives in the tools your team already uses — your email, your CRM, your phone. You don't run a server. You don't write code. We deliver it set up and ready, and we walk you through it.
No. 03

Will this replace my office staff?

No. It makes them faster. They stop typing the same quote three times a week. They stop chasing reviews. They stop doing the repeat data entry. They get back to customers, scheduling, and your team.
No. 04

Why so cheap?

It's not cheap for a custom build. It's the right price for what it costs to build with current models. Marketing agencies charge $1,500–$5,000 a month on retainer. We charge that once.
No. 05

Do I really own it?

Yes. The code lives in your stack. It connects to your own AI account (your Claude account, your OpenAI account — whichever you use). When we're done, you have the tool. We don't host it. We don't gate access. We don't bill you next year.
No. 06

What if I want changes later?

Two options. You change it yourself — the code is yours, your IT person or a freelancer can extend it. Or you hire us back for a focused build. Either way, you're not held hostage.
No. 07

How is this different from ServiceTitan?

ServiceTitan is a bundled software platform — you rent the whole thing for thousands a month, and you use about 30% of it. We don't compete with that. We build the one tool you actually need, and you own it.
§ 08 — FINAL CTABOOK · 30 MIN

Take your business
from AI curious
to AI native.

Custom AI tools for your business. Shipped in weeks. Yours forever.

Book a 30-min call →
Thirty minutes to scope a custom build.