DISCOVERYNo. 01
Discovery.
We map your process. One call.
Thirty minutes to talk through how your team actually works — your stack, your data, the real annoyances. No deck. We come back with a quote and a build plan, or we tell you it isn't a fit.
· CUSTOM AI TOOLS FOR GTM TEAMS · BUILT FOR YOUR PROCESS · SHIPPED IN WEEKS · OWNED OUTRIGHT · ONE PAYMENT · YOURS FOREVER · FROM AI CURIOUS TO AI NATIVE · · CUSTOM AI TOOLS FOR GTM TEAMS · BUILT FOR YOUR PROCESS · SHIPPED IN WEEKS · OWNED OUTRIGHT · ONE PAYMENT · YOURS FOREVER · FROM AI CURIOUS TO AI NATIVE ·
Sales · Marketing · RevOps · CS
Custom AI tools
that drive results.
Owned outright.
Built for how your GTM team actually works. Shipped in weeks. Yours forever.
Book a 30-min call →
Take your team from AI curious to AI native.
§ 02 — THE ARCCURIOUS → NATIVE
The arc
Take your team from
AI curious to AI native.
Writing emails with AI isn't a strategy.
Most GTM teams are using AI. Almost none are winning with it. Sure, your reps write emails faster. Your proposals sound better. Your decks look fancier. Marginal improvements, but not material gains.
AI-native teams are different.
AI is woven into how the team works. Wins propagate. Data returns. Managers can see, coach, and measure what's happening. The team's numbers move because of it — not despite it.
Marginal AI wins
- Faster email drafts
- Proposals that sound better
- Decks that look fancier
- Meeting summaries in your inbox
Material AI gains
- Closed-won rate moves up
- Pipeline accelerates
- Ramp time shrinks
- Retention improves
Ad hoc AI isn't the answer. Intentional AI is.
§ 03 — THE CATEGORY QUESTIONWHAT WE ARE
Not SaaS · Not consulting
Custom AI tools that move your numbers.
- 01 /
We're not a SaaS company.
SaaS is built for the average customer and rented forever. Generic by design. You pay every month for software that almost fits.
- 02 /
We're not a consultancy.
Consultants leave you with a slide deck. We leave you with a tool your team uses on Monday.
- 03 /
We build custom AI tools for your GTM team.
Built for your process. Shipped in weeks. Owned outright.
§ 04 — HOW IT WORKSDISCOVERY → HANDOFF
The build process
From call to keys,
in weeks.
BUILDNo. 02
Build.
We ship in weeks. You stay in the loop.
Working tool in your stack within 4–8 weeks. You see progress weekly. We build for the messy reality of how your team works — not the clean version on the org chart.
HANDOFFNo. 03
Handoff.
Code, prompts, weights — yours.
Delivered to your private repo. Connects to your AI accounts. We don't host. We don't gate access. Want changes later? Your team can extend it, or hire us back. No hostage situation.
// 4–8 weeks. No retainer. No subscription. Tool stays.
§ 05 — SHIPPING NOW · OUTRIGHT COACHLIVE
The featured product
Outright
Coach.
An AI meeting coach for sales teams. Does what Gong does. Costs what Gong charges in a quarter. Then stops costing anything.
$6,500
Paid once. Up to 25 reps. Source included. Compare to $20,000/yr.
// v0.4 — production at 6 design partners.
- 01 /01/05
Records the call.
Joins Zoom, Meet, Teams. Records, transcribes, diarizes. Same as Gong.
- 02 /02/05
Coaches the rep.
Talk-to-listen ratio, monologue length, filler words, missed objections. After every call.
- 03 /03/05
Pulls deal signals.
Next steps, blockers, champions, competitors mentioned. Pushed straight into your CRM.
- 04 /04/05
Runs on your keys.
Your OpenAI or Anthropic key. Your storage. We never see the audio.
- 05 /05/05
Yours, forever.
Source code, weights, prompts. Delivered. You can fork it next Tuesday.
§ 06 — THE ROADMAP2026 / 2027
Stop renting
your tech stack.
Each product replaces a SaaS line item with a one-time invoice. Same job. Different ending.
Q3 · 2026No. 01
Outright Outbound.
An AI SDR that writes sequences in your voice. Replaces Outreach.
$8,000vs. $25,000/yr
Q4 · 2026No. 02
Outright Signal.
Intent and account scoring on your data. Replaces 6sense.
$9,000vs. $60,000/yr
Q1 · 2027No. 03
Outright Brief.
Auto-generated account briefs before every call. Replaces Clay seats.
$4,500vs. $12,000/yr
Q2 · 2027No. 04
Outright Forecast.
Pipeline forecasting that doesn't require a deck. Replaces Clari.
$7,500vs. $30,000/yr
§ 07 — HONEST ANSWERSFAQ
Questions
you're probably
asking.
- No. 01
- Software used to be a thing you bought — a box, a CD, a license. Then it became a subscription and the price quietly tripled. AI changed the math. A small team can now build the tool a 200-person company sells you for $20,000 a year. So we build it, hand you the keys, and walk away. You pay once. The product is yours.
- No. 02
- It's not cheap. It's the right price for what it costs to build with current models. Gong charges $20k/yr because they have a 400-person sales team to feed. We don't.
- No. 03
- Yes. The code lives in your stack. It connects to your own AI account (your Claude account, your OpenAI account — whichever you use). When we're done, you have the tool. We don't host it. We don't gate access. We don't bill you next year.
- No. 04
- Two options. You change it yourself — the code is yours, your team or a contractor can extend it. Or you hire us back for a focused build. Either way, you're not held hostage.
- No. 05
- Your reps already use ChatGPT. Each one alone, in browser tabs, with no team standard, no compounding wins, no manager visibility. A custom tool gives the team one system instead of fifty. That's the difference between AI activity and AI outcomes.
- No. 06
- GTM teams at SMBs — somewhere between 5 and 50 people across sales, marketing, RevOps, and CS. You're feeling the AI gap. You don't have an AI engineer. You're tired of paying for SaaS that almost fits. If that's you, book a call.
Why one payment?
Why so cheap?
Do I really own it?
What if I want changes later?
How is this different from "just using ChatGPT"?
Who's a fit?
§ 08 — FINAL CTABOOK · 30 MIN
Take your team
from AI curious
to AI native.
Custom AI tools, owned outright. Shipped in weeks.
Book a 30-min call →
Thirty minutes to scope a custom build.